Influence of Brands on Female Consumer's Buying Behavior in Pakistan

The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers

The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the field are competing aggressively to capture more and more markets. The purpose of this article is to investigate the influence of brand loyalty on cosmetics buying behavior of female consumers in the Emirate of Abu Dhabi in the UAE. The seven factors of brand loyalty are brand name, product...

Influence of Green IT on Consumers' Buying Behavior of Personal Computers: Implications from a Conjoint Analysis

The increasing attention towards the environmental impact of IT (Information Technology) demands reorientation from IT hardware and service organisations. Consumers are more than ever sensitive about the environmental impact of products and services they buy. Environmental attributes therefore play an important role in the buying process. While the concept of Green IT has been primarily researc...

The Psychological Effects of Perceived Scarcity on Consumers’ Buying Behavior

Effective Factors in Changing the Buying Behavior of Iranian Apparel Consumers

An Analysis of In-store Shopping Environment on Consumers’ Impulse Buying: Evidence from Pakistan

Purpose: This paper is to identify and explain the in-store shopping environment effects that drive consumers’ impulse buying decisions. Methodology: Primary data is collected from 100 randomly selected shoppers in Abbottabad and Islamabad. Descriptive data analysis along with test of significance was applied to analyze data. Findings: Results indicate that presence of an enjoyable, pleasant an...